"What kind of fresh thinking does the new era demand?"
Eagleton halts on answering this question in favour to blast out his annoyances of the study of current pop culture that I am guessing (not guessing, he makes it quite clear) that studying television programmes as the product of the now, is beneath real academics.
It goes on to a mind boggling, swift and not so swift description of the origins of communism/socialism, or that's what I think is what he was saying as rather than use language as tool to communicate, he uses it to beat you into stupidity so you are left gazing away from the page and murmuring "eh?". Death of the author? More like death of culture in Eagleton's view which explains the title of book more clearly, so what does come After Theory? Cultural theory in political format particularity in relation to Marxism. Or something like that.
The chapter I found most interesting is "4 Losses and Galns", which is a description of the use of language. In my opinion, Eagleton makes more sweeping statements such "Jargon often enough means ideas you don't happen to agree with" - (I would argue with that , the mechanic telling me what wrong with my car means nothing to me but doesn't mean I disagree with his prognoses nor his ability to do the job, similarly I have no special feeling toward Obama and his government but I wouldn't have a problem calling him Mr President. They are just words whether we understand them, believe them or not.) But I do agree with his opinion that language is important when it comes to trust and validity. I have a theory that the Great British Bake off is popular not just because of its sweetness (of the cakes and the situation) but because of the language that is used. The innuendo, the word play, the bad jokes, etc is where it exceeds and where its spin off show the Great British Sewing Bee failed to live up to, its hard to make clean overhem zip line (I just made that up and have no idea if that's a real thing) sound as sensual as a moist succulent brulee. But overall, I find it all of an oxymoron that a writer who makes judgement on those for over using language and jargon, but who has just spent the last 70 pages doing just that.
Good points are raised and made through out Eagelton's reflection of society and its cultural and political impacts but you know the book could be half the size and the same amount of information would have been shared.
So will be ever no the answer to the beginning of the book and mentioned at the top of this post? Probably the answer lies in reading the entire book, which if you do, I think you'll be found banging your head against a wall.